I enjoy the creative freedom designing NHRA liveries. I've always preferred drag racing to all other forms of motorsports because of the fast pace, instant gratification and raw power.
NHRA Drag Racing Liveries
The number of drag racing liveries rapidly increased around the turn of the century. Not unlike NASCAR, the popularity of special paint schemes began their uphill ascent around 1998 and continued to proliferate until businesses (i.e. sponsors) and race teams began feeling the effects of the recession in 2008. That turning point ushered in more split sponsorships and one-off race packages to secure and ensure revenue to support a full season.
Over the past 20 years I've been privileged to work with many of drag racing’s top teams and drivers including Don "The Snake" Prudhomme, John Force, Jim and Jon Dunn, the Pedregon brothers, Larry Dixon, Ron Capps, Antron Brown, Warren and Kurt Johnson, Joe Amato, Steve Johnson, Jerry Toliver and many others. NHRA drag racing designs differ from NASCAR because the sponsors and race organization are more lenient when it comes to graphics and placement of those graphics on the body. Paint schemes tend to appear less corporate, bland and reserved and instead welcome punchy, colorful and wild graphics. Understated driver numbers open up space on the body allowing for increased design flexibility.